Theme: user research and ethnography in global UX
Quotes
Kimberly Weissner, Global UX, ch. 7
“The voice of the customer sets the direction of the vision for what we’re going to do.”
This resonates with me because I’m a UX Researcher, and one of the biggest parts of this position is to be the advocate for the users.
Global UX, ch. 7
“Some research cultures have always emphasized numbers, and how many participants you need to have confidence in your conclusions.”
I met with a colleague who works at Microsoft as a User Researcher, and she told me that depending on the research, you have to get a set numbers of participants to get confidence. When I interned at OfferUp, numbers were not a huge issue. However many number of people we can reach helped us guide our research and direction for different projects.
Exploration
Chapter 7 in Global UX is all about global research: what to consider, how to conduct/what research method to use, creating a team for this international project, etc. I wanted to see what best practices are out there and found this slide deck: https://www.agilealliance.org/wp-content/uploads/2016/01/UX_IntlUXR_BestPractices.pdf
I tried doing a Google search to find international UX case studies. I found this one about the British Museum website and the type of studies UserZoom suggested to be able to create a global website for when people visit the museum and want to learn more about the artifacts. I want to employ some of these user tests one day such as cart sorting and tree testing since I have never done them.
https://www.userzoom.com/blog/global-insights-streamlining-the-user-experience-with-international-usability-testing/
Professional Inspiration
Check my assumptions and biases before conducting a research study.
Sketch
Hannah's Process Book 